Tofila January 23, 2009
Posted by rzallan in Uncategorized.trackback
Tofila is the recipient that my group chose to give our loan to. She lives in Tarma,Peru. She is 48 years old, she needs the loan so she can stock her store with the supplies needed. The first thing that Tofila should do is developing a mission statement for her business. An effective mission statement is just crucial. When its done correctly, a mission statement will accurately represent her business’s purpose and continuously remind her of her goals.
It takes work to develop an effective mission statement. Not only should it reflect Tofila business’s goals and values, but it should touch on every aspect of her business–the kinds of services and products she sells, her pricing policies and her position in the marketplace. When she develop a mission statement that hits upon all of her business’s key areas, she’ll have a mission statement that will remain a source of inspiration for many years. Even if some of her underlying goals change, the mission of her business will stay the same. That is why it is so important to take the time to ensure its accuracy. A business plan is a vital aid to help Tofila manage her business more effectively. By committing her thoughts to paper, she can understand her business better and also chart specific course of action that need to be taken to improve her business .
By understanding her business a little better and planning how best to operate within this environment, she will be well placed to ensure her long term success.
I agree that a mission statement is very crucial in running a business. Her main thing will have to be that she stays true to her mission statement. And as you said although her goals may change she will always have the main statement to refer to and remind her of where she wants to be headed.